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How it Works

CRM provides situation assessment and discovery for university areas by examining the current business processes that deal with personal interactions with DePaul students, staff, and/or faculty. Then, CRM offers points of improvement and areas that can be enhanced through relationship building between you and DePaul students, staff, and/or faculty.

This can take the form of an interaction through the electronic medium. CRM also offers methods of reporting from which you can measure the effectiveness of the CRM campaign.

This is done through:

Building interactive and personalized conversation (dialog) for the desired audience.
Structuring your organization and business process to support the culture.
Automating and integrating business processes to capitalize on the culture.

Process
The following process outlines the steps that CRM takes with you (the customer) to address your needs to engage in a productive dialogue with your constituents (students, faculty, and/or staff).

Engage in a situation assessment and discovery to prioritize your goals/desired outcomes for the potential project. Contact us to begin this process.
Write a business case that outlines the actions to be taken during the project.
Detail the internal and external customer requirements that defines the roles and responsibilities of all parties involved in the project.
Conduct an "even swaps" analysis that compares available options to determine the best approach.
Create the ideal process steps for the project.
Construct the dialog process flow if a web/e-mail dialog is involved.
Set up the plan.
Test the dialog or plan and revise until all parties sign-off.
Launch dialog or plan.
Pull reports from the dialog/plan and analyze the results.
Based on results, recommend improvements for future plans.

If you would like to start a discussion with CRM to see how you can work to build and/or enhance your university relationships, you can contact CRM through this form.