Marketing executives from McDonalds Corp., ConAgra Foods and Latin Force Group will join professors from DePaul University’s multicultural marketing program to present a panel discussion, “Emerging Segmentation Models in Multicultural Marketing,” on June 25. Geared to marketing professionals and business executives, the discussion will be held from 8 to 10 a.m. at DePaul’s Cortelyou Commons, 2342 N. Freemont St., Chicago.

Panelists will be: Tony Suarez, vice president of multicultural marketing for McDonald’s Corp.; Giuseppe D’Alessandro, vice president of strategic marketing for the food conglomerate ConAgra Foods; David G. Perez, CEO of Latin Force Group LLC, which supplies multicultural market intelligence to business clients; and Loida Rosario, marketing faculty member and co-founder of DePaul’s multicultural marketing program.

Rosario, an entrepreneur and former marketing executive for Fortune 100 companies, will present a model for cross multicultural marketing segmentation from her studies conducted at DePaul during the past three years.

“The goal of the event is to provide several perspectives on how marketers are identifying, targeting and tailoring their marketing strategies and messages to African American, Hispanics and Asian consumer segments in the United States and to explore new models to market across these segments,” Rosario said.

The program is free, but registration is required by June 20. To register, contact Justin Lall, DePaul marketing department, at (312) 362-6181 or jlall@depaul.edu. For more information, visit: http://www.marketing.depaul.edu/Multicultural/index.asp.