DePaul University’s Kellstadt Marketing Center and Multicultural Marketing Program will sponsor a seminar on the “Impact of Hispanic Youth” March 2. Ideal for marketing professionals and entrepreneurs who want to learn more about this important demographic segment, the seminar will be held 9 a.m. to noon in Room 7406 of the DePaul Center, 1 E. Jackson Blvd., Chicago.

“The University of Georgia’s Selig Center for Economic Growth recently stated that one in four U.S. teens today is of Hispanic descent,” said Loida Rosario, adjunct marketing professor and co-founder of the Multicultural Marketing-Hispanic Marketplace Program at DePaul. “The Hispanic teen population is expected to grow 62 percent by 2020 compared with 10 percent growth in the number of teens overall. With these kinds of numbers, marketers must learn how to identify, reach and communicate with this elusive market.”

Marketing Professor Steve Kelly, director of the Muticultural Marketing Program, said the seminar is timely because “companies can no longer afford to look at the Hispanic market as a homogeneous group.”

The seminar program features leading Hispanic marketing experts who will discuss key characteristics and implications of communicating to the large Hispanic youth segment. Presenters include: Dolores Kunda, founder and CEO of Lapiz, a top Chicago Hispanic marketing agency that is part of the Publicis Group, who will discuss “The Hispanic Youth: Its Role in America”, and Dave Rodriguez, multicultural communications manager of Ford Motor Co., who will address the Ford Edge marketing campaign that targets Hispanics. Rosario, CEO of El Coqui Galleries, a virtual gallery featuring Latino artwork, will provide a statistical overview of the Hispanic youth market.

The seminar costs $119 per person. Register online at: http://kellstadtcenter.depaul.edu/ or contact Jurate Murray, Kellstadt Marketing Center, at (312) 362-5913 or jmurray9@depaul.edu.